Separate signal from noise.
Clarify the real constraint before adding pressure, people or process.
01 / Executive Advisory
Experienced judgment for consequential decisions.
Independent counsel for CEOs, boards and investors navigating growth, change and performance.
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The role
A clear point of view when the decision carries weight.
R/CO works alongside CEOs, founders, boards and investors as a confidential thought partner—bringing operator experience, pattern recognition and direct counsel to the decisions that shape the business.
Where the work begins
Make the tradeoffs explicit.
Pressure-test priorities, sequencing and organizational implications.
Turn judgment into movement.
Translate the decision into ownership, rhythm and measurable action.
Selected operating outcome
Public medical technology / market build
From decline to
$26M
in annual revenue within 24 months
The opportunity was real. The business was not built to reach it.
Situation
A strategically important healthcare market was producing low-single-digit annual revenue and declining at a double-digit rate.
Diagnosis
Demand was not the constraint. The business lacked the market access, partnerships, expertise and coverage model required to compete.
What changed
Built the strategy, specialist team, contracting capability, channel relationships and coordinated national-account model.
Outcome
Annual revenue reached $26M within 24 months, and the model was subsequently applied to additional growth markets.
Typical moments
Growth exposes what the operating model can no longer carry.
Leadership transitions. Board-level decisions. Stalled growth. Role ambiguity. Commercial underperformance. A strategy that is right on paper but inconsistent in execution.
Engagement shape
High access. Low theater.
Start with the problem
Bring the decision you cannot afford to get wrong.
You do not need a polished brief. Bring the context, the constraint and what is at stake.
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